The Challenge.

Create a next-gen wool flannel overshirt that champions natural materials and comfort in a premium package.

The Approach.

The Treeline Flannel’s innovative blend of merino wool with modal and tencel challenges traditional notions of what a wool flannel can feel like. Befitting of a new wardrobe classic that is neither itchy or stiff, the Treeline is cut from a timeless window pane plaid with premium plaid-matching, and is trimmed in a coordinating suite of damask woven labels. Japanese fish-eye style buttons created from biomass and a chainstitch detail at the interior collar add a touch of personality.

Photo credit: Ridge Merino